Past and present
The history of media studies at Masaryk University dates back to the interwar Czechoslovak Republic. The two important figures of Czech sociology, both lecturers at the Faculty of Arts of Masaryk University who sparked the academic interest in media, were Arnošt Inocenc Bláha and Emanuel Chalupný. In the mid-1990s, media studies were established as a proper field of study at Masaryk University, the second largest university in the Czech Republic.
From the very beginning, media studies and journalism were joined into one field of study: Media Studies and Journalism. The programme was opened in 1995 at the Faculty of Arts and was run by the School of Social Studies at the Department of Sociology.
In 1997 the new Faculty of Social Studies separated from the Faculty of Arts, and the Media Studies and Journalism programme was transferred to the newly established faculty. A new Department of Media Studies and Journalism was established a year later and was tasked with management and further development of the programme.
As a part of the Faculty of Social Studies, the department can take advantage of belonging to one of the top Czech academic institutions located right in the city centre of Brno, the second largest city in the Czech Republic.
Accredited degree programmes:
- Full-time bachelor's double-subject degree programme in Media Studies and Journalism (to be combined with other fields of study at the Faculty of Social Studies, Faculty of Arts, and Faculty of Economics and Administration)
- Full-time master's double-subject degree programme in Media Studies and Journalism
- Bachelor's single-subject combined programme in Journalism
Focus of the studies
The programme offers a complex overview of media communication from practical, theoretical, and historical perspectives. It follows current trends in the field and offers a rich hands-on experience and reflection on information, methods, and strategies that are relevant for all types of media as well as for marketing communications.
The programme is based on the premise that the study of journalism should be combined with media studies, to provide a theoretical and methodological foundation for journalism. The full-time bachelor’s programme is offered as a double-subject programme, which means that it is studied together with another discipline such as sociology, political science or psychology. At the master's degree level, media studies and journalism are studied as separate fields. The combined form of studies, which is designed primarily for people who already work in the field, offers the option to study journalism as a separate field at the bachelor's degree level. This field of study focuses mostly on the theory and practice of journalism.
Some of the topics studied in Media Studies and Journalism:
- What do media offer? How should we treat them?
- How do media work? Who do they influence? And who influences them?
- How do journalists work? What can they do, what are they like? Are they under the influence of PR?
- Does the future belong to multimedia journalists or specialised journalists?
- Are print media going to be wiped out by digital media? What are the current developments in media?
The study programme aims to prepare professionals who will be able to use digital technologies to actively engage in mass communication, while also being able to analyse it and reflect on it in a competent manner.
Students of Media Studies and Journalism are offered lectures and seminars on topics such as new media trends, journalism in all types of media, journalistic ethics and law, etc. The studies also include theory of mass communication, new media, methods and techniques of media research, and media history.
Learning practical skills necessary for media-related activities is an integral part of the studies. The department offers courses in creative writing, various genres of news reporting as well as opinion journalism, and the basics of photography. Students practice creating written, radio, TV, and multimedia journalistic products in various training media run by the department. They also work in editorial offices of Czech and foreign media during a three-month training internship, which is a compulsory part of the full-time bachelor's programme.
Graduates of the programme go on to careers in Czech Television, Czech Radio, private TV stations, and virtually all important print and online media.
The full-time bachelor’s programme is a double-subject field of study, so graduates can also work elsewhere depending on the focus of their second field, such as sociology, political science or psychology.
Graduates often find success in the following careers:
- Journalists (reporters, editors, presenters, hosts, and photographers) in print, electronic, and online media
- Specialists in broadcast programming and dramaturgy
- Managers in various types of media organisations
- Analysts and researchers in analytical and research institutions
- Publishing house editors
- Creatives in marketing agencies
- PR specialists
- Spokespersons and media advisors
The unique thing about our studies was that we were taught how to think analytically and how to handle data and texts. It gave me a whole new perspective and guidelines on how to structure thoughts. Jitka Fürst, director of the Evropa 2 radio station, graduate of the programme
I found a job as soon as I started looking for one. During my studies, I was involved in a number of projects including stays abroad. Thanks to a recommendation, I was then offered a great job without having to actively search for it. The programme gave me a lot of options and contacts and I am very happy with my study choice. Hripsime Zohrabyan, PR and marketing specialist, graduate of the programme
Thanks to my studies in Brno, I was able to meet very special people, and not only during classes. From my second year on I worked in a newspaper. I got the best job preparation I could wish for. Jana Záhorková, editor of the Culture News, Czech Television, graduate of the programme
It was incredibly interesting to learn from people with a lot of experience. The Faculty of Social Studies was a great place that allowed me to meet a number of professionals. In many of the classes, I could talk with real experts and get inspired by them. Vít Zemčík, graphic designer, the Oficina studio, graduate of the programme
Studies broaden your horizons. […] While reading for exams, I often found passages in the literature that clearly described solutions to problems that I encountered at work. Petr Mrzena, editor-in-chief of the Czech Television News Department, graduate of the programme
I appreciate how informed the students are about current events. I think it is because they study journalism together with another discipline. Erik Tabery, editor-in-chief of the Respekt magazine, external lecturer
The Faculty of Social Science has a great potential in the area of film art education. They have high-quality technical equipment and editing room. Students come to the workshops well prepared, they are very creative and, to my surprise, they are great at handling technical issues. Anton Szomolányi, director and camera operator, Film and Television Faculty of the Academy of Performing Arts in Bratislava